welcome to hay st.
good things
happen on hay st.
I'm Roderick Meijer, a freelance product designer. Hay St. is my company and it's from here that I create digital products that are useful, usable and valuable for your digital needs.
Explore my work
Phone screen with a blue background featuring three white X marks stacked vertically and the text 'CONTINUED IN AMSTERDAM' at the bottom.Smartphone screen showing a yellow Lotus Emeya sports car on a road with a mountainous background and the text 'Silence has never made so much noise.'Mobile screen showing Shell Energy website with a man in a red shirt using a hairdryer on a large black and white dog, and an energy sign-up form in Dutch offering 100% Dutch wind and solar energy.Mobile phone screen showing an app interface labeled Scan Label with a wine bottle image. The label reads 'Tussock Jumper' with an illustration of a wolf wearing a red sweater. Below the bottle image is a red button labeled 'ID Card' and 'Pinot Grigio' text above it.Street signs on a pole showing 'HAY ST' and 'NO EXIT' with trees in the background, overlaid with text reading 'STARTED ON HAY ST. WELLINGTON NEW ZEALAND'.
CREATING
USEFUL,
USABLE,
VALUABLE.
As a freelance UX/UI designer I create Useful, Usable and Valuable products. Creating digital products that work with and for the user and where possible, bring in the element of fun!
UX Design
• Creating user stories
• Creating wireframes
• Rapid prototyping
• User research
• User testing
UI Design
• App designs
• Design System and style guides
• Responsive website designs
• Augmented Reality designs
• Digital out-of-home designs
RECENT
Projects
Postcode Lottery Group
Creating functional and accessible designs for Charity Lotteries
Accell Group
UX/UI Design for multi-country white-label e-commerce platform
Lotus Cars
Creating a premium customer experience
Shell Energy
Launch of new energy provider on the dutch Energy market
collaborated with