Lotus Cars is a British automotive company renowned for producing lightweight and high-performance sports cars. 'Performance through lightweight', is one of the design philosophies of Lotus Cars. We are creating a premium customer experience, with the rich hertige and brand values in mind.
Unfortunately I can’t show any designs here because the information relating to the project is not yet ready for public release.
Should you wish to know more on the progress so far, please feel free to reach out.
As a Sr. Product designer, I'm working on different digital touchpoint. Making sure that we incorporated all the different brand values across communications.
Sr. Product Designer