In early 2022, Shell launched a new energy provider in the Dutch market: Shell Energy. This new venture offers 100% Dutch wind and solar energy, as well as CO₂-compensated gas, to Dutch consumers. In my role as Design Lead, I was involved from the initial launch through to the brand’s current state.
As a new player in the market, we wanted to create a fresh, clear, and user-friendly website. One that tells the story of Shell Energy while helping users find the best energy contract for their needs.
As part of the product team, I worked on the UX and UI design of shellenergy.nl, the My Account environment, and marketing materials. My responsibilities included establishing the UX foundations, defining the design vision, and validating it with users and various internal stakeholders across Shell, including accessibility, brand, and legal teams.
A key part of my work was also developing a Design System to ensure consistency across the digital experience and create a scalable foundation for future development.
• Design lead
• UX Design
• UI Design
• Design system
The website is the showcase of the new company and had to tell the story through the design and content. The story should not disappear once it is switched to mobile. So everything has been optimised for interactions that also work on a smartphone.
