about the street
this is hay st.
I'm Roderick Meijer, a freelance Product Designer based in Amsterdam. Hay St. is where the idea of going freelance first started. A small street, a big decision — and eventually, the inspiration for the name of my company: Hay St.
Portrait of a Roderick Meijer, a man with short hair and light facial hair wearing a light-colored sweatshirt with arms crossed against a white background.
ABOUT ME
WHO IS
HAY ST.
I’m a creative digital dutch designer living in Amsterdam. An enthusiastic and driven person who loves designing and solving complicated UX problems. I have experience in user research, rapid prototyping, user testing and making pixel perfect designs. My portfolio consists of several apps and websites, designing them from the ground up and guarding the design until the app is live.

MORE ABOUT ME
SOMETHING
PERSONAL
Besides UX & UI designing, I get energetic from a good surf session, a perfect sunset or sunrise, scuba diving, a good game of tennis and travelling. I spent a year living and travelling in New Zealand and that’s where my inspiration for ‘Hay Street’ came from!I’d love to meet up should you have any projects you wish to discuss, so feel free to give me a call or let’s grab a coffee.
HAY ST. IS_
—DO ER
—REAL
—ATTENTION TO DETAIL
—AMBITIOUS
—OBSESSIVE ABOUT DESIGN
—DOING THINGS RIGHT
—LOVE WHEN THINGS WORK
—QUIETLY CONFIDENT
—APPROACHABLE
HAY ST. IS NOT_
—A SAYER
—FLAKEY
—SLOPPY
—THE STATUS QUO
—THAT’LL DO
—LIVING IN THE PAST
—TAKING SHORTCUTS
—UP OURSELVES
—TOO COOL